Asda have announced that they will not be renewing Jordan 1.5 million dollar lingerie deal for a summer 2010 collection. Sources state that since Jordan’s break up with her husband Peter Andre that lingerie stock piles have been building up in Asda warehouses after shoppers have started to snub Jordan.
Lingerie has never done well for Jordan but it appears now that it is taking an even bigger dive after Jordan complained of scars from breast surgery at a Cancer raising show. Maybe people are coming out in support of Peter, I for one have never been a lover of the Lingerie produced by Jordan. She was only just interested in making money and really did not clear about the lingerie business at all. It appears as well that her fragrance and other contracts are also taking a nose dive . Is this the beginning of the end for Jordan and her lingerie collections?.
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